There might not exist another major form of auto racing that has a longer offseason than IndyCar. Six full months of no on track activity describes IndyCar's winter break. While NASCAR and Formula 1 soar in ratings due to season ending excitement, IndyCar sits stagnant.
Despite the few news stories of drivers changing teams, there isn't much happening in IndyCar that is worth discussing. Teams are supposedly developing and testing aero kits. European drivers who cannot find a drive in Formula 1 are being given IndyCar tests. Josef Newgarden is probably volunteering right now.
Those aren't enough to keep casual or hardcore fans interested. Social media work can only do so much. That seems to be IndyCar's battle plan. If we post as much on social media as possible, people will remember we exist.
It sadly doesn't work that way. Without a major news show dedicated completely to auto racing, the majority of fans actually do forget IndyCar is still around.
There have been talks about some winter races in warmer climates. Hopefully a completely separate championship. However, the likelihood of Mark Miles making that a reality sits at questionable.
It's time for IndyCar to understand if they are committed to ending the season before Labor Day, they need to stay relevant. Stay relevant in all forms of media. Make an effort to gain exposure in newspapers, on television, and on the radio. Continue the level of social media involvement. Just by all means, don't let us forget you exist!
Despite the few news stories of drivers changing teams, there isn't much happening in IndyCar that is worth discussing. Teams are supposedly developing and testing aero kits. European drivers who cannot find a drive in Formula 1 are being given IndyCar tests. Josef Newgarden is probably volunteering right now.
Those aren't enough to keep casual or hardcore fans interested. Social media work can only do so much. That seems to be IndyCar's battle plan. If we post as much on social media as possible, people will remember we exist.
It sadly doesn't work that way. Without a major news show dedicated completely to auto racing, the majority of fans actually do forget IndyCar is still around.
There have been talks about some winter races in warmer climates. Hopefully a completely separate championship. However, the likelihood of Mark Miles making that a reality sits at questionable.
It's time for IndyCar to understand if they are committed to ending the season before Labor Day, they need to stay relevant. Stay relevant in all forms of media. Make an effort to gain exposure in newspapers, on television, and on the radio. Continue the level of social media involvement. Just by all means, don't let us forget you exist!
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