Tuesday, November 25, 2014

Formula E: Fox Stepped Up

Doubt has long loomed over Fox Sports' commitment to Formula E. Critics remain skeptical of the sport's appeal. Fans appear disinterested. As a result, many people, as well as myself, have wondered if Fox is willing to remain loyal to Formula E.

Fox decided to air the Putujaya ePrix live on the less available Fox Sports 2 over the weekend. For the sake of a college football news program on Fox Sports 1. However, Fox employed a strategy that worked well for their sports car coverage.

Fans who may have missed the second round of the Formula E calendar due to the time zones had two more chances to catch the race. Fox opted to re air the race about mid morning on Saturday. This time, on Fox Sports 1.

Fox didn't stop there. Taking a gamble that would either pay off or cause permanent disinterest, Fox re aired the race once again, after the early NFL game. Exposing NFL fans to such a radical idea as Formula E seemed risky.

The ratings are not in. The reactions have not been recorded. Whether or not viewers even bothered to pay attention to the race remains unanswered.

However, one thing is certain. Maybe Fox does see a future in Formula E.

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